Q: How do you lead and operate amid ongoing instability and security concerns?
Dr. Sohail Khan: You don’t become “desensitized,” especially if you have a family. But when your purpose is clear, you keep moving. It does affect recruitment, convincing top talent to relocate to unstable regions is difficult. So we provide practical support: housing near the hospital, incentives, strong career paths, leadership opportunities.
And there’s another truth: for many people later in life, once the “achievement cycle” slows down, there’s a search for purpose. When you shift from “taker mode” to “giver mode,” the question becomes: How does my existence create impact beyond myself? When you can create jobs and build systems that serve people, that purpose carries you through the hard parts.
Q: How did you build trust with local communities, and handle competition or criticism?
Dr. Sohail Khan: Healthcare is a service industry. It’s also a hospitality industry in many ways: how you treat people matters. Trust is built by consistently aligning decisions with quality. When patients feel they’re at the center of your universe, trust follows. And once you become the busiest private hospital, competitors respond, sometimes aggressively, including misinformation on social media. My answer is always the same: improve services, improve quality, treat patients well. Over time, that becomes the strongest reputational defense.
Q: AIMS is a private hospital. How do you address equity concerns in a low-resource region?
Dr. Sohail Khan: It’s an important question. My view is: bad-quality care costs more, through complications, delays, and repeated treatment. We see cases that illustrate this. For example, a child treated for a year as if she had a bone infection, multiple antibiotics, until we ran the right diagnostic process and discovered it was actually cancer. We are the only facility in the province offering certain capabilities, such as frozen section pathology in that example. At the same time, we also provide care beyond what people expect from a private institution: Free cornea transplants, free treatment for congenital heart disease cases and subsidized pricing for key services (including advanced imaging).
How do we sustain this? Through a diversified service model, some services may run at a loss, but the broader portfolio supports it. We also have a U.S.-registered non-profit pathway so donors can directly support patient care. And because the hospital is already operational, donated funds can go straight to treatment rather than heavy administrative overhead.